From “King & Queen” to “Brothers & Sisters”: The generational diff erence of idol worship in China
Abstract
and cultural studies for revealing social changes, especially for China, which has undergone signifi cant social changes since the reform and
opening-up policy. This article examines the idol-chasing experiences, cognition, and attitudes of Chinese individuals born in the 1990s and
those born after the 1990s during their youth. The study found that although both generations hold a generally negative attitude towards
idol-chasing, the younger generation engages in more diverse and active idol-chasing activities, and pays more attention to the community
building among fans. The previous generation of young people’s interest in entertainment stars has not completely faded, but the new
generation of young people have little understanding of their parents’ idol-chasing experiences. These fi ndings refl ect the changes in Chinese
social structure, culture, and values.
Keywords
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DOI: http://dx.doi.org/10.18686/modern-management-forum.v7i10.10623
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