Analysis on the challenges and countermeasures of college counselors’ work under the background of new media

Abstract

With the wide popularization of the Internet and the mature innovation of information technology, new media has become an
important form of cultural communication channels. Contemporary college students as the main information data producers, disseminators
and shared, their daily life, learning and thinking mode has been greatly changed, which makes the traditional ideological and political
education work mode is facing severe challenges. College counselors should actively conform to the requirements of the development of
The Times, fi rmly grasp the characteristics of the new media era, strive to improve their new media literacy, innovate working methods, so
as to better base themselves on new media, integrate into new media and make good use of new media.