Research on brand building of reading promotion in public libraries under the environment of cultural and tourism integration

Abstract

Under the background of the continuous improvement of people’s material living standards, the trend of cultural and tourism
integration is becoming more and more obvious, which brings great opportunities for public libraries to carry out reading promotion brand
building. To this end, the managers and staff of public libraries need to pay more attention to the brand building of reading promotion, and
be able to deeply analyze the problems existing in the current brand building of reading promotion based on reality, such as simple brand
activity planning, lack of brand activity management, insuffi cient depth of cultural and tourism integration, etc., and put forward practical
development suggestions on this basis, and then successfully achieve the expected construction goals. Based on this, this paper starts from
the analysis of the content of cultural tourism reading promotion and brand building of public libraries, focuses on the current problems in
this work, and puts forward some feasible improvement strategies in order to promote the innovation and development of public libraries.