Research on brand image planning and network marketing strategy in the new era

Abstract

In order to ensure that enterprises always have the core competitiveness of the market, enterprise managers should pay
attention to brand image planning, take network marketing as the carrier, and start from the following aspects to ensure the eff ectiveness and
feasibility of network marketing, such as highlighting the strategic nature of network marketing, ensuring the real-time nature of network
marketing, ensuring the fl exibility of network marketing, and strengthening the compatibility of network marketing. This paper conducts
research and analysis on brand image planning and online marketing strategies in the new era.