Research on the position of omnichannel marketing in the 
marketing strategy of beauty brands

Hui Wang; Hui Yang

doi:10.18686/modern-management-forum.v7i10.10671

Research on the position of omnichannel marketing in the marketing strategy of beauty brands

Hui Wang, Hui Yang

Abstract

This paper fi rst discusses the importance of beauty brand marketing, analyzes the characteristics and advantages of omni_x005fchannel marketing, and fi nally puts forward strategies to improve the status of omni-channel marketing in beauty brand marketing strategies,
which provide useful references for beauty brands to formulate omni-channel marketing strategies.

Keywords

omnichannel marketing; beauty brand marketing; tactics

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References

[1] LIANG Ziling. Research on the position of omni-channel marketing in beauty brand marketing strategy[J].Trade Economics,2023(01):37-39.)

[2] CHEN Pin. Research on optimization of omni-channel marketing strategy of B cosmetics companies[D].Zhejiang Gongshang University,2023.

DOI: http://dx.doi.org/10.18686/modern-management-forum.v7i10.10671

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