Study on the challenges and opportunities of cross-border e-commerce

Abstract

Under the development of emerging technologies such as cloud computing, big data and the Internet, various industries in
China have ushered in a new round of transformation and upgrading, and the e-commerce model has become an important direction for
the development of various production enterprises at present, injecting new vitality into China's economic development. With the strategic
support of "One Belt, One Road" and "major country diplomacy", China's foreign trade is developing in full swing. At the same time, cross_x005fborder e-commerce has also ushered in new development opportunities. Compared with the traditional foreign trade mode, the cross-border
e-commerce mode can further simplify the trade business process, promote the cost intensive development, promote precision marketing,
and greatly improve the convenience of foreign trade services, which is of great signifi cance for foreign trade enterprises to expand their
business scale and achieve long-term development. However, the development time of cross-border e-commerce in China is relatively short,
and in the face of the economic development situation in the new era, China's foreign trade enterprises are still facing many challenges in
this aspect of transformation. Based on this, this paper makes an in-depth analysis of the current opportunities and challenges faced by crossborder e-commerce in China, and puts forward corresponding development suggestions, hoping to provide eff ective reference.