An analysis on the innovation of college media education in the 
all-media era

Zhengxu Zhou

doi:10.18686/modern-management-forum.v7i11.11386

An analysis on the innovation of college media education in the all-media era

Zhengxu Zhou

Abstract

Nowadays, with the rapid development of the Internet and new media technology, the media fi eld is undergoing a radical
change. In the era of all-media, the media industry is no longer limit ed to traditional media platforms, but covers the Internet, mobile
terminals, social media and other media forms. This kind of media diversifi cation and the transformation of communication mode have
brought great challenges to media education. Therefore, it is of great practical signifi cance to study the innovative development of college
media education in the all-media era for training media professionals who adapt to the new media environment. The purpose of this thesis
is to explore the development strategy and teaching model of media education in the era of all-media, as well as the methods and ways of
training new media talents through in-depth research on the innovation of media education in colleges and universities in the era of all_x005fmedia.

Keywords

omnimedia; Universities and colleges; Media education; innovation

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References

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DOI: http://dx.doi.org/10.18686/modern-management-forum.v7i11.11386

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