New changes in digital marketing based on Internet vision
Abstract
From the perspective of the Internet, the digital economy has spawned a series of new environments, new models, new
technologies and new groups, which have brought impact to the traditional forms of trade. In this context, the requirements of various
industries for marketing continue to increase, how to seize the opportunity of digital transformation and development, the digital marketing
into the marketing strategy, explore the digital marketing model, has become an important issue for all industries and marketers to dea l with
the new changes in digital marketing. Based on the Internet perspective, this paper expounds the characteristics of digital marketing from
the perspectives of mobile, interactive, precise and intelligent, and analyzes the challenges faced by digital marketing and countermeasures
in combination with digital island problem, marketing short-term problem and fragmentation marketing adaptability. And around the
digital marketing demand brand, generalization of digital sales guidance, transformation of customer relationship management, dynamic
optimization of digital marketing model four dimensions, to explore the new changes in digital marketing and a new development model.
technologies and new groups, which have brought impact to the traditional forms of trade. In this context, the requirements of various
industries for marketing continue to increase, how to seize the opportunity of digital transformation and development, the digital marketing
into the marketing strategy, explore the digital marketing model, has become an important issue for all industries and marketers to dea l with
the new changes in digital marketing. Based on the Internet perspective, this paper expounds the characteristics of digital marketing from
the perspectives of mobile, interactive, precise and intelligent, and analyzes the challenges faced by digital marketing and countermeasures
in combination with digital island problem, marketing short-term problem and fragmentation marketing adaptability. And around the
digital marketing demand brand, generalization of digital sales guidance, transformation of customer relationship management, dynamic
optimization of digital marketing model four dimensions, to explore the new changes in digital marketing and a new development model.
Keywords
Internet; Digital marketing; New dynamics
Full Text:
PDFReferences
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DOI: http://dx.doi.org/10.18686/modern-management-forum.v7i11.11387
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