Research on strategies to promote high-quality development of cultural industry in Zhangjiagang City under the background of digital economy

Abstract

Culture is the soul of the city, the city is the carrier of culture, the economic development of modern cities can not be
separated from the support of cultural heritage, the guidance of cultural connotation, and the promotion of cultural innovation. The eff ect
of “one industry with all industries” of digital economy has a profound impact on the development of contemporary cultural industry, and
can promote the high-quality development of cultural industry in an all-round way. Through in-depth analysis of the development of the
cultural industry in Zhangjiagang City, combined with the current digital economic background, this study will explore ways and approaches
to improve the competitiveness of the cultural industry in Zhangjiagang City, in order to help the high-quality development of the city, and
provide certain reference value for promoting the high-quality development of the cultural industry in Jiangsu Province and even the whole
country.