Analysis on E-commerce development strategy based on big data analysis
Abstract
With the rapid development of information technology, big data has been widely promoted and applied in various fi elds,
which has played a positive impact on the development of the industry. As far as the fi eld of e-commerce is concerned, with the analysis
and prediction function of big data technology, it creates a good opportunity for the development of e-commerce. However, in practical
application, how e-commerce enterprises play the advantages of big data technology and eff ectively solve the challenges in the process of
applying big data has become an important content that must be deeply studied. Based on this, this paper explores the application strategies
of big data analysis in the development of e-commerce, hoping to provide valuable references for promoting the orderly and healthy
development of e-commerce.
which has played a positive impact on the development of the industry. As far as the fi eld of e-commerce is concerned, with the analysis
and prediction function of big data technology, it creates a good opportunity for the development of e-commerce. However, in practical
application, how e-commerce enterprises play the advantages of big data technology and eff ectively solve the challenges in the process of
applying big data has become an important content that must be deeply studied. Based on this, this paper explores the application strategies
of big data analysis in the development of e-commerce, hoping to provide valuable references for promoting the orderly and healthy
development of e-commerce.
Keywords
Big data analysis; E-commerce; Development strategy
Full Text:
PDFReferences
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DOI: http://dx.doi.org/10.18686/modern-management-forum.v7i11.11417
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