Exploration of cultural and creative product development strategy 
of Sichuan Sports Museum

Junxian Feng; Yutong Cheng

doi:10.18686/modern-management-forum.v7i11.11421

Exploration of cultural and creative product development strategy of Sichuan Sports Museum

Junxian Feng, Yutong Cheng

Abstract

This article aims to explore the development direction, design strategy and promotion strategy of cultural and creative
products of Sichuan Sports Museum through literature research, market analysis, audience interview data combing and data analysis.

Keywords

Sports; Cultural and creative products; development

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References

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DOI: http://dx.doi.org/10.18686/modern-management-forum.v7i11.11421

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