Research on the development of advertising design based on AI 
artifi cial intelligence

Longwei Zheng; Chunmei Huang

doi:10.18686/modern-management-forum.v7i11.11441

Research on the development of advertising design based on AI artifi cial intelligence

Longwei Zheng, Chunmei Huang

Abstract

This paper aims to explore the application and development of AI in advertising design, focusing on its impact on creative
generation, audience targeting, advertising delivery and eff ect monitoring. The introduction of AI technology has brought new possibilities
for advertising design, accelerated creative generation, improved the accuracy of advertising delivery and optimized the monitoring of
advertising eff ect. Through practical cases and data, this paper will delve into how AI plays a role in diff erent aspects, as well as discuss the
challenges faced by AI applications and future advertising trends.

Keywords

Artifi cial intelligence; Advertising design; Idea generation; Audience positioning;

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DOI: http://dx.doi.org/10.18686/modern-management-forum.v7i11.11441

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