Study on influencing factors of college students’ willingness to participate in professional competitions -- Take advertising major of Zhuhai College of Science and Technology as an example
Abstract
At present, promoting learning through competition has become a new way of personnel training in universities, which has
been widely used and popularized in the fi eld of discipline teaching reform in our country. The key to practice promoting learning through
competition as the main participants is to mobilize students’ enthusiasm and improve their willingness to participate in the competition.
It also plays a positive role in discipline construction and development. Taking advertising majors as the research objects, this paper
discusses the current situation and influencing factors of college students’ participation in professional competitions by the method of
literature research and questionnaire survey, and analyzes the model of infl uencing factors of college students’ willingness to participate in
professional competitions by using SPSS 27 software. The results show that advertising students are willing to participate in professional
competitions, and most of them recognize the positive role that professional competitions bring to their self-development; The improvement
of personal characteristics and comprehensive ability has a signifi cant positive impact on the improvement of college students’ willingness
to compete.
been widely used and popularized in the fi eld of discipline teaching reform in our country. The key to practice promoting learning through
competition as the main participants is to mobilize students’ enthusiasm and improve their willingness to participate in the competition.
It also plays a positive role in discipline construction and development. Taking advertising majors as the research objects, this paper
discusses the current situation and influencing factors of college students’ participation in professional competitions by the method of
literature research and questionnaire survey, and analyzes the model of infl uencing factors of college students’ willingness to participate in
professional competitions by using SPSS 27 software. The results show that advertising students are willing to participate in professional
competitions, and most of them recognize the positive role that professional competitions bring to their self-development; The improvement
of personal characteristics and comprehensive ability has a signifi cant positive impact on the improvement of college students’ willingness
to compete.
Keywords
professional competition; Infl uencing factors; To promote learning
Full Text:
PDFReferences
[1] Qi Wang. Research on University students’ discipline competition from the perspective of research-based teaching [D]. Northwest University,2014. [J].
Journal of University Education Administration,2019,13(05):104-114.
[3] Suyue Chen,Meng Chen. Research on Infl uencing factors of college students’ participation in discipline competition [J]. Economic Prospects around Bohai
Sea,2020(07):141-143.
[4] Ying Zhang. The Eff ect of Advertising Competition on College Students’ Innovation and value identifi cation -- A case study of National College Students’
Advertising Art Competition [J]. Young Reporter,2016(11):116-117.
DOI: http://dx.doi.org/10.18686/modern-management-forum.v7i11.11452
Refbacks
- There are currently no refbacks.
