Short video website business model and value enhancement

Abstract

With the development of Internet technology and the increasing popularity of mobile intelligent terminals, various
e-commerce, online education, video and live broadcast platforms continue to emerge into the public’s vision. After just ten years of
development, the short video industry has entered a stage of stable development and sustained profi t. On the one hand, business model is a
strong guarantee for enterprises to obtain profi ts and develop continuously in a long time; On the other hand, the goal of Internet enterprises
is not only limited to the growth of profits, but also pays more attention to the promotion of enterprise value. In addition, short video
websites are emerging enterprises, and their valuation methods have not yet been determined. Therefore, in this case, it is very important to
discuss the business model and enterprise value of short video website.
After the research and analysis of this paper, further expand the study of short video website business model, and its advantages and
disadvantages are analyzed. Moreover, it analyzes the factors that infl uence the business model of such enterprises on the enterprise value,
so as to enrich the research on the relationship between the business model and the enterprise value, and provide a reference for the future
evaluation of the short video website; At the same time, it is also conducive to further improving the business model of such enterprises in
the future, so as to better enhance their enterprise value.