Research on management innovation of Internet platform enterprises

Abstract

The emergence and development of network economy is one of the most remarkable phenomena in the fi eld of China's new
economy in recent years. It not only completely changes the traditional business model, but also creates a new cognition and consumption
concept for the consumer group, which has been widely concerned by the society. The rise of content platforms such as short video and
live streaming has extended the scope of participants of network platforms to all walks of life. In addition to existing groups such as
stars, enterprises and governments, people from all walks of life have also joined them. Platform economy has brought new vitality to the
development of China’s economy, and consumers’ consumption concepts and ways have also undergone great changes. On the other hand,
the development of China’s platform enterprises has gradually changed from explosive growth to stable improvement. The era of barbaric
growth of platform enterprises has passed, and the future will be more reasonable and compliant. The competition pattern of the entire
industry will change from quantitative competition to qualitative competition. And the solution of such problems requires the comprehensive
improvement of the management innovation ability of platform enterprises.
On the basis of the systematic research of the existing research results and related theories, this paper makes a preliminary analysis of
the content of the management innovation of China’s platform-based enterprises under the background of network economy. At the same
time, this paper makes a detailed analysis of the management innovation ability of platform-type enterprises, and formulates a series of
indicators for the evaluation of the management innovation ability of platform-type enterprises, hoping to have a certain eff ect on the related
research of the evaluation of the management innovation of platform-type enterprises.