The exploration and practice of the five-yuan progressive PBL teaching mode of “Marketing” course with reference to 36550 frame under OBE concept

Abstract

As a compulsory course for economics and management majors, Marketing is the foundation of logistics and supply chain
management, e-commerce and other professional courses. Through the accumulation and reflection of teaching practice, the problems
existing in the process of ideological and political construction of “Marketing” course, teaching design ideas, teaching practice and teaching
eff ectiveness are elaborated, and the fi ve-yuan progressive PBL teaching mode of “Marketing” course ideological and political construction
with reference to 36550 frame under the OBE concept is constructed. To complete the ideological and political construction of “Marketing”
course, and provide ideas and models for the ideological and political education teaching reform of other economic and management courses
in the future.