Analysis of Affective Perception of Chinese Tourists 
in Island Tourist Attractions Based on OTRs Analysis
--Taking Bali as an Example

Yingqi Jiang; Junyi Zhou; Yufen Zhang

doi:10.18686/modern-management-forum.v8i1.12193

Analysis of Affective Perception of Chinese Tourists in Island Tourist Attractions Based on OTRs Analysis --Taking Bali as an Example

Yingqi Jiang, Junyi Zhou, Yufen Zhang

Abstract

Bali was selected as the case study site, and OTRs released on multiple OTA platforms through Octopus and other means
of web crawlers were used as the main research data to study Chinese tourists’ emotional perceptions of Bali by using ROSTCM6,
ROSTEA1.9.0.4 text analysis software, and the network big data text analysis method. The results of the study show that tourists’ emotional
perception of Bali is more positive, less negative and mainly reflects high prices, crowdedness and poor experience. Therefore, it is
recommended to further strengthen the construction of infrastructure, improve the service management level of the scenic area, and develop
special tourism products so that tourists can get a better perceptual experience to improve the overall image of the scenic area.

Keywords

tourism big data; Bali; tourist perception; sentiment analysis

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DOI: http://dx.doi.org/10.18686/modern-management-forum.v8i1.12193

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