Study on tourism behavior intention of Guangzhou residents 
under the background of epidemic

ziying Lan; Hongwei Lin; Senrong Chen

doi:10.18686/modern-management-forum.v8i1.12194

Study on tourism behavior intention of Guangzhou residents under the background of epidemic

ziying Lan, Hongwei Lin, Senrong Chen

Abstract

The national epidemic prevention and control adopted an open policy on December 7, 2022 The tourism market began to
recover slowly, and after the epidemic prevention and control was released, consumers were aff e cted by the epidemic and changed slowly.
The national epidemic prevention and control adopted an open policy on December 7, 2022 The tourism market began to recover slowly, and
after the epidemic prevention and control was released, consumers were aff ected by the epidemic and changed slowly. Which direction will
consumers’ travel intentions and preferences go? Based on the questionnaire data, this paper uses statistical method to study the infl uencing
factors. Based on the questionnaire data, this paper uses statistical method to study the infl uencing factors of Guangzhou residents’ travel
behaviour and preference after the release of epidemic prevention and control. Guangzhou residents are selected as the research objects
to judge the overall travel preference trend of Guangzhou residents’ travel as intentional travel type and put forward corresponding travel
preference trends. Guangzhou residents are selected as the research objects to judge the overall travel preference trend of Guangzhou
residents’ travel as intentional travel type and put forward corresponding suggestions

Keywords

Travel is the intention; Life concept; Health risk perception; Tourism preference

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DOI: http://dx.doi.org/10.18686/modern-management-forum.v8i1.12194

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