Research on application of production-teaching integration in new 
media marketing teaching

Shanshan Liu; Shan Lu

doi:10.18686/modern-management-forum.v8i1.12244

Research on application of production-teaching integration in new media marketing teaching

Shanshan Liu, Shan Lu

Abstract

With the deepening of education reform, the teaching work of new media marketing should be further optimized.
Teachers should actively introduce new education concepts and teaching methods, so as to better arouse students’ interest, strengthen
their understanding and application of the knowledge, and improve the education eff ect. As a popular educational concept at present, the
integration of production and education can greatly enrich the content of new media marketing teaching work, broaden the path of education,
and greatly promote the comprehensive development of students. In view of this, this article will analyze the application of the integration of
production and education in the teaching of new media marketing, and put forward some strategies for your colleagues’ reference.

Keywords

Integration of industry and education; New media marketing; Teaching; application

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References

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DOI: http://dx.doi.org/10.18686/modern-management-forum.v8i1.12244

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