Research on optimization of securities customer relationship management strategy
Abstract
fi erce under the infl uence of many factors, which makes many securities companies face problems such as the loss of original customers
and the decline of market share. From the current situation, relying on reducing the commission has been unable to achieve the purpose of
improving market share, we need to fi nd new ideas in customer management. Therefore, the future development of securities companies
should focus on improving customer relationship management and helping customers realize wealth appreciation, which is the key to their
own market competition. Based on this, this paper probes into the optimization of securities customer relationship management strategies,
hoping to provide valuable references for promoting the healthy and stable development of securities companies.
Keywords
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DOI: http://dx.doi.org/10.18686/modern-management-forum.v8i1.12248
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