Research on hotel service brand promotion based on peak-end rule

Abstract

The peak-end rule states that when people evaluate an experience, the process is often overlooked, and the recalled
climax and ending are often decisive factors in the fi nal evaluation. With the recovery of the tourism industry, the demand of the hotel
industry is rising, and the supply is also rising. Therefore, the hotel needs to strive to enhance the service brand in order to stand out from
the homogenized products. The application of the core connotation of the peak end law to the promotion of hotel service brand is due
to the trend of time and trend, in line with the essential requirements of the hotel industry and other service industries, which is of great
signifi cance.