Empirical study on the training effect of e-commerce platform operators
Abstract
foundation and resource for the development of a country and society, and is the core force to promote economic, cultural and social
development. Under the background of globalization and informatization, it has spawned the emergence of e-commerce platforms, and the
operation of such platforms requires relevant personnel as support. Therefore, how to transport high-quality operation personnel for the
e-commerce platform is one of the important factors aff ecting the development of e-commerce. In this context, this paper focuses on the
training situation of the operation personnel of the e-commerce platform, analyzes the training eff ect, and fi nds the infl uencing factors of the
training eff ect, so as to scientifi cally improve the training eff ect of the operation personnel involved and realize the competitive advantage
of the operation personnel. To solve the real problem of talent shortage for e-commerce platforms.In the process of analysis, this paper
analyzes the domestic and foreign results on the operation personnel and training eff ects according to the existing literature, in order to build
the analysis framework of this paper. In the process of specifi c discussion, it is understood that the training eff ect of e-commerce platform
operators is aff ected by the level of training investment, the level of training instructors, the level of participants and the level of training
programs. In this way, a structural equation model is built through data investigation and collection to understand how these factors aff ect the
path coeffi cient. The results show that in the training process of e-commerce platform operators, we should pay great attention to the level
of investment facilities, the level of investment funds, the practice level of brand training instructors, the fl exibility of response, the level of
knowledge and experience reserve of participants, the acquisition and transmission of learning information, the diversity of training content,
and the smoothness of training process, and then propose optimization measures. To ensure the training eff ect.
Keywords
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DOI: http://dx.doi.org/10.18686/modern-management-forum.v8i2.12307
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