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Feasibility analysis of secondary vocational schools to off er Live_x005fstreaming course

Lijuan Yang, Zihua Liu

Abstract


With the rapid development and effective popularization of Internet technology, the education and teaching methods of
secondary vocational schools are constantly innovating and changing. In recent years, with the rapid development of self-media platforms
such as Douyin, Kuaishou and XiaoHongshu, major shopping platforms have also opened live channels with goods, providing consumers
with a more intuitive and more convenient new shopping mode. As a new form of education, Live-streaming course have gradually been
integrated into curriculum teaching and talent training programs by major colleges and secondary vocational schools. For secondary
vocational schools, opening Live-streaming course is not only a supplement to traditional education forms, but also an important way to
improve students’ comprehensive quality and vocational skills. This paper will analyze the feasibility of setting up live courses for students
in secondary vocational schools, and put forward the corresponding implementation strategies.

Keywords


Secondary vocational school; Live course; feasibility

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References


[1] Junhua Xu,Yuqing Chen,Wenzheng Song. Live Broadcast Marketing and Operation [M] Beijing: Posts and Telecommunications Press, 202:1-2.

[2] Xiaonan Yin,Min Chang. Construction and communication Strategy of e-commerce Live broadcast brand [J] Audiovisual, 2021 (3) :164-164.

[3] Kai Tan. Research on the construction of digital resources of Live streaming E-commerce courses from the perspective of E-commerce [J] Shopping Mall

Modernization, 2021 (3) :16-18.

[4] Wei Li. Analysis on the trend of livestream delivery in new media marketing [J] News Sentinel, 2021 (2) :92-93.




DOI: http://dx.doi.org/10.18686/modern-management-forum.v8i2.12308

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