Research on Bilingual Teaching Reform of International Marketing Course in Colleges and Universities
Abstract
This paper aims to analyze the current situation of bilingual teaching of International Marketing in colleges and universities,
and explore the existing problems. First of all, from the teaching method, teaching content and the level of college students three aspects,
in-depth analysis of the current situation of bilingual teaching. Secondly, in view of the existing problems, this paper puts forward some
strategies such as reforming teaching methods, reconstructing teaching contents and innovating evaluation methods, so as to improve the
eff ectiveness of bilingual teaching of International Marketing and build a new normal of bilingual teaching of International Marketing in
colleges and universities.
and explore the existing problems. First of all, from the teaching method, teaching content and the level of college students three aspects,
in-depth analysis of the current situation of bilingual teaching. Secondly, in view of the existing problems, this paper puts forward some
strategies such as reforming teaching methods, reconstructing teaching contents and innovating evaluation methods, so as to improve the
eff ectiveness of bilingual teaching of International Marketing and build a new normal of bilingual teaching of International Marketing in
colleges and universities.
Keywords
College curriculum; International marketing; Bilingual teaching; Reform exploration
Full Text:
PDFReferences
[1] Ruiming Li. Research and Discussion on bilingual teaching methods of I nternational Marketing [J]. English Plaza,2019(03):93-94.
[2] Liqian Yin. Research on Bilingual Teaching Reform of Economics and Management Courses based on leading-in Model -- A case study of International
Marketing Course [J]. Theoretical Research and Practice of Innovation and Entrepreneurship,2019,2(12):57-58.
[3] Yue Zhou. Research on hierarchical project-based teaching of bilingual courses in application-oriented undergraduate colleges: A case study of
International Marketing (Bilingual) course [J]. Fortune Times,2020(09):161-162.
DOI: http://dx.doi.org/10.18686/modern-management-forum.v8i2.12341
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