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Current Status of International Communication of Cantonese Culture: A Study Based on SWOT Analysis

Yan Dong


Cantonese Culture is a highly infl uential regional culture and an integral part of Chinese traditional culture. In the context
of the "Chinese Culture Going Global" strategy and the "Telling the Chinese Stories Well" initiative, the international communication
of Cantonese Culture holds an increasingly signifi cant importance. Taking an international communication perspective,the present study
utilizes the SWOT analysis to investigate the internal strengths and weaknesses, as well as the external opportunities and challenges, in
the international communication of Cantonese Culture. By clarifying the existing issues, the study aims to provide a basis for relevant
authorities to formulate corresponding strategies and promote the internationalization of Cantonese Culture.


Cantonese Culture; International Communication; SWOT

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DOI: http://dx.doi.org/10.18686/modern-management-forum.v8i4.12368