Current Status of International Communication of Cantonese Culture: A Study Based on SWOT Analysis
Abstract
of the "Chinese Culture Going Global" strategy and the "Telling the Chinese Stories Well" initiative, the international communication
of Cantonese Culture holds an increasingly signifi cant importance. Taking an international communication perspective,the present study
utilizes the SWOT analysis to investigate the internal strengths and weaknesses, as well as the external opportunities and challenges, in
the international communication of Cantonese Culture. By clarifying the existing issues, the study aims to provide a basis for relevant
authorities to formulate corresponding strategies and promote the internationalization of Cantonese Culture.
Keywords
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DOI: http://dx.doi.org/10.18686/modern-management-forum.v8i4.12368
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