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R esearch on the international publicity strategy of Guangxi traditional minority sports in the convergence media era

Fenglin Huang, Xuexi Zou


Convergence media era brings new opportunities and challenges to the publicity of traditional minority sports. With the
advantages of convergence media technology, we can break through regional cultural barriers to show the charm of traditional sports to
the world and enhance cross-cultural exchanges. Taking traditional minority sports in Guangxi as an example, this paper investigates the
current situation of their international publicity, analyzes the problems, and finally puts forward countermeasures from four aspects of
content selecting, publicity forms, English translation and channels of publicity, and discusses how to make full use of convergence media to
promote the international publicity of minority sports culture.


Guangxi traditional minority sports, Convergence media, International publicity strategy

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DOI: http://dx.doi.org/10.18686/modern-management-forum.v8i4.12416