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Screen Induction · Shape of Sense of Place · Media Pilgrimage: A study on the practice path of Travel in To Where the Wind Blows

Pangang Zhang, Chao Yan


The combination of media and tourism has become one of the important means of cultural tourism economic development.
With the help of media, especially TV and other screen platforms, the city can promote the pilgrims’ travel practice. This year’s hit drama
“Go Where the Wind blows”, as a successful model of “film and television + cultural travel”, pushes Dali in Yunnan Province to the
tourist’s imagination space of travel again. This paper will make use of the aesthetic attraction properties of TV dramas, combine the natural
environment presented in the drama with the “family fi eld” to recreate the “land love plot”, so as to promote the behavioral motivation of
tourists to pilgrimage, and explore a new path for Chinese TV dramas to promote the development of tourism economy.


screen inducement; Sense of place; Media pilgrimage; “To Where the Wind Blows”

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DOI: http://dx.doi.org/10.18686/modern-management-forum.v8i4.12420