The Fashionization of Memory: The Innovative Dissemination of 
Historical Celebrity culture

Di Shen

doi:10.18686/modern-management-forum.v8i3.12596

The Fashionization of Memory: The Innovative Dissemination of Historical Celebrity culture

Di Shen

Abstract

Under the background of the deep integration and development of cultural tourism, all over the country continue to enhance
the development and protection of historical celebrity cultural resources, and actively tap the communication potential and opportunities
of historical celebrity culture in the new media era. This paper takes the Shaoxing historical celebrity memorial hall”Jiemin Library” as
an example, based on the theory of cultural memory, to explore the innovative communication of historical celebrities’ culture from the
dual perspectives of mediumization and fashionization . According to the research, mediumization and fashionization can share memetic
mechanism, narrative logic and symbolic meaning in the construction of cultural memory, that is, activate memory through imitation, write
memory in popular trend, and promote consumption to realize the care and preservation of memory. With the fashionable memory logic,
innovative communication practice can be carried out from the three perspectives of space, narrative and symbol, so that celebrity culture is
more in line with young people’s cognition, so as to receive high-quality preservation, protection, interpretation and display.

Keywords

Historical celebrity culture; Fashionization communication; Cultural memory; Hall of fame

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DOI: http://dx.doi.org/10.18686/modern-management-forum.v8i3.12596

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