The integration and innovation of Chinese traditional culture in visual communication design

Abstract

Our country has rich and deep traditional culture inside information, how to carry forward good Chinese traditional culture
in modern visual communication design, has become an important task for practitioners in visual communication design to think about.
In this regard, more and more designers realize that by integrating Chinese traditional culture into the design, not only can the works have
more unique Chinese characteristics, but also can stimulate the cultural resonance of the audience. Based on this, this paper starts from the
integration value of Chinese traditional culture in visual communication design, briefl y describes several common elements of Chinese
traditional culture, and analyzes the integration strategy of Chinese traditional culture in visual communication design.