Exploration and Practice of Digital Exhibition Enabling the 
Development of Intangible Cultural Heritage Industry in Shaoxing

Xinru Zou; Fangbin Qian; Jingyi He; Weitao Xiang; Daixin Han; Liying Qiao; Kexin Zhao

doi:10.18686/modern-management-forum.v8i3.12600

Exploration and Practice of Digital Exhibition Enabling the Development of Intangible Cultural Heritage Industry in Shaoxing

Xinru Zou, Fangbin Qian, Jingyi He, Weitao Xiang, Daixin Han, Liying Qiao, Kexin Zhao

Abstract

Digital empowerment is an important means to promote the development of cultural industries. Since entering the stage of
the "14th Five-Year Plan" development plan, digital exhibitions have developed rapidly and become increasingly mature. The intangible
cultural heritage of Shaoxing City, Zhejiang Province is rich and diverse. Based on the analysis of the current situation of the protection and
utilization of intangible cultural heritage in Shaoxing City, this study summarizes the existing problems in the aspects of mass participation,
publicity and non-genetic inheritance, and adopts the methods of case analysis and investigation and research to analyze the intangible
cultural heritage projects of Shaoxing traditional opera, folk art, fi ne arts and skills. Put forward specifi c measures to empower Shaoxing
intangible cultural heritage industry, including recording and archiving relevant materials and images of intangible cultural heritage through
digital technology, to enhance the protection and inheritance of intangible cultural heritage; It is proposed to make use of digital exhibition
to enable the construction of "online + offl ine", "physical + virtual" intangible cultural heritage exhibition mode.

Keywords

Digital exhibition; Intangible cultural heritage industry; Shaoxing

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References

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DOI: http://dx.doi.org/10.18686/modern-management-forum.v8i3.12600

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