Research on Talent Cultivation Strategies for Applied Universities in the Smart Media Era of News Communication

Abstract

In the background of the smart media era, the rapid development of intelligent media has brought significant impact
and influence to the traditional news communication industry. On the one hand, the size of the audience of traditional media has been
signifi cantly reduced, its infl uence has also been diluted. On the other hand, the use of new media has increased signifi cantly, and even
began to replace the traditional media gradually become the most popular one of the new forms of media. Under this change, not only the
communication mode and ecological public opinion of the news and communication industry need to be innovated actively, but also the
cultivation of news and communication talents in colleges and universities needs to be changed, in this way, we can adapt to the changes of
social market under the background of intellectual media. Therefore, this paper analyzes the characteristics of talent demand in the industry
under the background of the smart media era and explores the abilities and cultivation strategies required for news communication talents
in applied universities, to explore a new way to train journalism and communication talents in applied universities in the age of intellectual
media.