Discussion on the strategy of "activation" of Weifang Kite intangible cultural Heritage tourism
Abstract
intangible cultural heritage tourism, it is necessary to adopt a variety of "activation" strategies. Such as innovating the presentation of
intangible cultural heritage skills, improving the interactive experience of kite handmade, launching charming Weifang Kite intangible
cultural heritage tourism routes, developing specialized Weifang kite intangible cultural heritage tourism websites and APP mini programs,
and innovating the protection and inheritance of Weifang kite intangible cultural heritage.
Keywords
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DOI: http://dx.doi.org/10.18686/modern-management-forum.v8i3.12621
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