H ow can enterprises as ecological entities be possible

Abstract

For the role hypothesis of the enterprise, it has experienced the “economic man” theory hypothesis and the “social man”
theory hypothesis. It is undeniable that these two theoretical assumptions have played an important role in certain historical conditions, but
at the same time exposed their own insurmountable problems. If an enterprise wants to develop healthily, sustainably and stably, it must be
based on a new theoretical hypothesis to overcome existing defi ciencies and cope with new challenges. Only in this way can an enterprise
develop better. The study of the ecological behavior and its ecological consequences from the perspective of ecology has become the key
to the sustainable development of the enterprise, and the hypothesis of ecological man theory has become the only choice for the entity
consideration of the enterprise.