Analysis of communication strategy of the new era red film “Changjin Lake” in 5W mode
Abstract
In recent years, the theme has become a new trend in the development of the fi lm market. The great success of “Changjin
Lake” has pushed the theme of red movies to a new peak. Based on Lasswell’s 5W model theory, this paper takes the current red fi lm
Changjin Lake, which has caused phenomenal market performance, as an example, studies the characteristics of its communication process
from fi ve aspects of communication subject, communication content, communication channel, communication audience and communication
effect, and analyzes the opportunities and challenges of the current red film in the new era. In order to put forward the corresponding
communication strategy, aiming at providing reference for the communication of red fi lms in China.
Lake” has pushed the theme of red movies to a new peak. Based on Lasswell’s 5W model theory, this paper takes the current red fi lm
Changjin Lake, which has caused phenomenal market performance, as an example, studies the characteristics of its communication process
from fi ve aspects of communication subject, communication content, communication channel, communication audience and communication
effect, and analyzes the opportunities and challenges of the current red film in the new era. In order to put forward the corresponding
communication strategy, aiming at providing reference for the communication of red fi lms in China.
Keywords
5W mode; Changjin Lake; Red Film
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PDFReferences
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DOI: http://dx.doi.org/10.18686/modern-management-forum.v8i3.12635
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