The application of Semiotic theory in Museum IP image design -- Taking Hubei Provincial Museum as an example
Abstract
With the progress of The Times, IP image has become a trend, through this way, not only can better inherit the excellent
traditional Chinese culture, but also in a fresh way to close the relationship between people and cultural relics. In addition, the use of
semiotics in IP image design, from the semantic, structural, pragmatic interpretation of museum IP image, so that these in the long history of
the millennium culture “live” up. Therefore, this paper takes Hubei Provincial Museum IP image as an example to explore how to better use
semiotics in IP image design, so as to make it more innovative and better adapt to the new environment and needs.
traditional Chinese culture, but also in a fresh way to close the relationship between people and cultural relics. In addition, the use of
semiotics in IP image design, from the semantic, structural, pragmatic interpretation of museum IP image, so that these in the long history of
the millennium culture “live” up. Therefore, this paper takes Hubei Provincial Museum IP image as an example to explore how to better use
semiotics in IP image design, so as to make it more innovative and better adapt to the new environment and needs.
Keywords
Semiotics; Hubei Provincial Museum; IP Image
Full Text:
PDFReferences
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[3]Research on IP Image and Cultural and Creative Design Based on Semiotics Theory -- A case study of Yungang Grottoes [D]. Li Jiaofang. Xi ‘an
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[4]Research on the Fusion of cultural and creative derivatives and Intangible cultural Heritage in Museums [D].Ruiqing Liu. Liaoning Normal
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DOI: http://dx.doi.org/10.18686/modern-management-forum.v8i3.12656
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