Media evolution and Daily life: Modernization and mediatization of rural families
Abstract
In the process of medium, the traditional and daily life world of the countryside is undergoing changes. In this process,
people, media and social life have organic interaction, and jointly promote the modernization transformation of traditional villages. In the
reality of media, the role of media on daily life is not presented as the strong direct impact emphasized by previous studies, but permeates
and imperceptibly embedded in daily life. Under the background of the modernization and media development of rural society, the previous
research perspectives of “media center” and “passive audience” in the study of media and rural society have been refl ected by the academic
community, and the subjectivity of “human” as the protagonist of the communication process has emerged and gradually attracted attention.
people, media and social life have organic interaction, and jointly promote the modernization transformation of traditional villages. In the
reality of media, the role of media on daily life is not presented as the strong direct impact emphasized by previous studies, but permeates
and imperceptibly embedded in daily life. Under the background of the modernization and media development of rural society, the previous
research perspectives of “media center” and “passive audience” in the study of media and rural society have been refl ected by the academic
community, and the subjectivity of “human” as the protagonist of the communication process has emerged and gradually attracted attention.
Keywords
modernization; mediatization; rural families; daily life
Full Text:
PDFReferences
[1] Stig Shava. Media of Culture and Society [M]. Translated by Liu Jun et al. Shanghai: Fudan University Press, 202:9. (in Chinese)
[2] Guan Congyan. A historical investigation into the formation of human subjectivity in rural family media space: A case study of Zisui Village in Gansu
Province [J]. News Enthusiast,2020(6):31-34.
[3] Dunconice Heller. Daily life [M]. Translated by Yi Junqing. Chongqing: Chongqing Publishing House, 1993:256.
[4] Paul Adams. Geography of Media and Communication [M]. Translated by Yuan Yan. Beijing: Communication University of China Press, 2020:190. (in
Chinese)
[5] Shava. Media of Culture and Society [M]. Translated by Liu Jun et al. Shanghai: Fudan University Press, 202:150 (in Chinese).
DOI: http://dx.doi.org/10.18686/modern-management-forum.v8i3.12658
Refbacks
- There are currently no refbacks.
