Research on the Innovation Path of Cultivating Media Talents in Colleges and Universities in the Converged Media Era
Abstract
With the rapid development of new media technology, and the continuous integration of traditional media, ushering in the era
of converged media, there is an urgent need for a large number of excellent media talents. Based on this background, the training of talents in
colleges and universities and education and teaching put forward higher requirements, media talent training work is facing new opportunities
and more challenges, therefore, institutions of higher learning need to be based on the background of the convergence of the media era to
innovate the media talent training path, to adapt to the development of the times, and to promote the reform of the talent training model. In
view of this, this paper combines the author's teaching experience and theoretical basis to carry out in-depth investigation, fi rst analyze the
dilemma faced by media talent training in colleges and universities in the era of converged media, and then put forward specifi c training
paths, so as to be able to deliver converged and composite media talents for the development of the fi lm and media industry
of converged media, there is an urgent need for a large number of excellent media talents. Based on this background, the training of talents in
colleges and universities and education and teaching put forward higher requirements, media talent training work is facing new opportunities
and more challenges, therefore, institutions of higher learning need to be based on the background of the convergence of the media era to
innovate the media talent training path, to adapt to the development of the times, and to promote the reform of the talent training model. In
view of this, this paper combines the author's teaching experience and theoretical basis to carry out in-depth investigation, fi rst analyze the
dilemma faced by media talent training in colleges and universities in the era of converged media, and then put forward specifi c training
paths, so as to be able to deliver converged and composite media talents for the development of the fi lm and media industry
Keywords
convergent media era; colleges and universities; media talents; innovative paths
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PDFReferences
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DOI: http://dx.doi.org/10.18686/modern-management-forum.v8i3.12673
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