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Creativity and innovation of IP derivatives: A view of China’s cultural and creative Industry from Feng Shen Trilogy

Yang Liu


This paper aims to explore the creativity and innovation of Chinese cultural IP derivatives, taking “Fengshen Trilogy” as
an example for in-depth analysis. Through the research of the fi lm works of the IP and its infl uence in the cultural creative industry, the
potential and challenge of the development of epic IP derivatives in China are discussed. Combined with Hollywood successful cases, this
paper explores the possibility of Chinese cultural IP in derivative development and landing cultural tourism projects, aiming to provide a
new perspective and inspiration for the development of China’s cultural and creative industries.


IP derivatives; Creative industry; Feng Shen Trilogy; Chinese culture; Cultural innovation; Hollywood case; Cultural travel project

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[1] Hui Li. Research on the Innovation and Development of Cultural and creative derivatives [J]. Fine Arts Review,2018,(07):118-119.

[2] Yi Liu. Research on Innovative Research and Development Mode of Cultural Creative derivatives of Museums [J]. Research of Natural Science


[3] Lan Xia. Research on the International Competitiveness of China’s Cultural Creative products and service trade [J]. Circulation of the national economy,

2023 (23) : 71-74. The DOI: 10.16834 / j.carol carroll nki issn1009-5292.2023.23.031

DOI: http://dx.doi.org/10.18686/modern-management-forum.v8i5.12910