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Research on the Collaborative Education Model of E-commerce Majors in Universities from the Perspective of Industry Education Integration

Jianqiang Tan


With the arrival of the "Internet plus" economic era, live streaming with goods and cross-border e-commerce have
become new economic hot spots, accelerating the transformation of e-commerce industry, and the demand for innovative and complex
e-commerce talents has increased signifi cantly.Universities should focus on the demand for talents in the e-commerce industry, deepen the
integration of industry and education in e-commerce majors, and improve the mechanism of collaborative education between schools and
enterprises;Promote modern apprenticeship system, organize students to deepen their learning in e-commerce enterprises, and improve their
practical abilities;School enterprise joint construction of training bases to improve the teaching environment for e-commerce professional
training;Collaborating between schools and enterprises to develop loose leaf textbooks and constructing a "industry academia research"
teaching model;Improve the evaluation system for collaborative education between schools and enterprises, promote the sharing of
educational resources, and comprehensively improve the quality of collaborative education between schools and enterprises in the fi eld of


Integration of industry and education;College e-commerce major;School enterprise collaboration;Educational advantages;Build Path

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Included Database


[1] Mengjie Wang. Research on the Collaborative Education Model of School Enterprise for E-commerce Majors in Higher Vocational Education from the

Perspective of Industry Education Integration [J]. Modern Commerce and Industry, 2023,44 (14): 74-76.

[2] Yanjiao Dong, Min Wu. Research and Practice on the Collaborative Education Mechanism between School and Enterprise in Applied Undergraduate

E-commerce [J]. Innovation and Entrepreneurship Theory Research and Practice, 2023,6 (14): 97-100.

[3] Qiushi Wen, Guangzhong Chen. Exploring the Mechanism of Collaborative Practice and Education between Schools and Enterprises in E-commerce

Majors of Vocational Colleges [J]. Science and Education Guide, 2022 (13): 16-19.

DOI: http://dx.doi.org/10.18686/modern-management-forum.v8i5.12930