The application of Chinese excellent traditional culture in the 
construction of modern enterprise culture

Hailong Yuan; Wanyong Jiang; Yanan Li

doi:10.18686/modern-management-forum.v8i5.12932

The application of Chinese excellent traditional culture in the construction of modern enterprise culture

Hailong Yuan, Wanyong Jiang, Yanan Li

Abstract

The excellent traditional culture of China is the precious wealth accumulated by the Chinese nation for thousands of years.
Its deep connotation including moral concept, value concept and life concept has important enlightenment and reference signifi cance for
shaping modern enterprise culture. This paper starts from the factors that aff ect the integration of Chinese excellent traditional culture and
modern corporate culture, and summarizes the specifi c application of Chinese excellent traditional culture in the construction of modern
corporate culture in detail, in order to provide a new idea and perspective for the construction of modern corporate culture, and help
enterprises achieve sustainable development goals steadily.

Keywords

Chinese excellent traditional culture; Modern enterprise; Cultural construction; application

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References

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DOI: http://dx.doi.org/10.18686/modern-management-forum.v8i5.12932

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