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Research on the Development of Strawberry E-commerce - Taking Strawberry E-commerce in Dandong City as an Example

Wenli Jiang, Jingye Wang, Yiyao Wen, Hansu Wang

Abstract


Under the strategy of rural revitalization, with the popularization of Internet technology and the increasing demand of
consumers for convenient shopping, strawberry e-commerce is booming in Dandong, but there are still many problems.After analyzing the
current situation, environment, model, achievements, and problems of Dandong Strawberry E-commerce, this article proposes suggestions
for diversifi ed customization, strengthened supervision of products, and innovative strategies, in order to help the development of Dandong
Strawberry E-commerce.

Keywords


E-commerce; Development stage; Dandong Strawberry

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References


[1] Liaoning Provincial Department of Agriculture and Rural Aff airs. The National Modern Agriculture Industrial Park in Donggang City, Liaoning Province

adheres to creating a brand and expanding the market - “One Strawberry” with a production value of 10 billion yuan. 2023-11-07.

[2] Liaoning Provincial Department of Agriculture and Rural Aff airs[Dandong] The construction experience of the National Modern Agriculture (Strawberry)

Industrial Park in Donggang City has been selected as one of the top ten typical cases of national modern agriculture industrial park construction. 2023-10-06.




DOI: http://dx.doi.org/10.18686/modern-management-forum.v8i5.12972

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