Analysis on the Management Mode of Mobile Social E-commerce on the Female Community Platform “Little Red Book”

Abstract

This article takes the female community platform “Little Red Book” as an example to focus on the management model
of Mobile Social E-commerce. Firstly, starting with the business model of Little Red Book’s mobile community, this paper explores the
core elements of Little Red Book’s mobile community management; On this basis, the focus is on analyzing the management methods and
product function models of Little Red Book’s mobile community; Finally, it was discussed that the key to the success of Little Red Book lies
in stimulating user sharing fun and using word-of-mouth marketing to promote convenient shopping. This article explores the management
model and successful experience of Little Red Book’s community e-commerce, aiming to provide some reference and inspiration for
promoting the common prosperity and development of the Mobile Social E-commerce industry and women’s economy.