Discrimination of Evolution Models of Cross-border E-commerce Platforms from the Perspective of Value Competition

Abstract

With the booming development of cross-border trade, cross-border e-commerce platforms are playing an increasingly
important role in promoting global trade. This article, starting from the perspective of value competition, explores the evolution model of
cross-border e-commerce platforms, analyzes the strategic choices and infl uencing factors of the collaboration process between enterprise
think tanks, information service platforms, and trading platforms. The research found that the synergistic excess gain, synergistic gain
distribution coeffi cient, collaborative eff ort level, and the initial collaboration ratio of both parties have signifi cant impacts on strategic
choices. Meanwhile, the issue of information asymmetry hinders the construction of information service collaboration mechanisms. This
article aims to provide theoretical reference and practical guidance for the development of cross-border e-commerce.