Research on the New Paradigm of Cross border E-commerce Education and Training Live Streaming Matrix in the Integrated Media Environment

Abstract

Under the development trend of iterative upgrading of new Internet technologies and integration of media, the traditional
cross-border e-commerce teaching and training model has been unable to meet the current market demand. The cross-border e-commerce
education and training live streaming matrix, as an emerging teaching model, faces new opportunities and challenges. This article aims
to explore the new paradigm of cross-border e-commerce education and training live streaming matrix in the context of integrated media
environment, and propose corresponding solutions.