A Study on the Demand for Childcare Services by Parents of Infants and Young Children Aged 0-3: A Case Study of Fuzhou City

Abstract

In recent years, with the acceleration of population aging and the decline in birth rate in China, the “two child” and
“three child” policies have been implemented successively, and the childcare service industry for infants and young children aged 0-3 has
developed rapidly and the demand has increased. However, as an “emerging industry”, from the current perspective, the development of 0-3
year old children’s daycare work in Fuzhou is unbalanced, and public daycare facilities are not perfect, resulting in uneven service quality,
and the problems of expensive and diffi cult daycare need to be further solved. This study surveyed 90 parents of 0-3 year old children in
Fuzhou and found that the demand for childcare services among parents of 0-3 year old children is related to factors such as the situation of
the children, family structure, and parents’ willingness to take care of them. Based on the results, the following strategies and suggestions
are proposed: 1. Provide diversifi ed and HP based childcare services; 2. Parents should have a correct understanding of childcare services
and establish a scientifi c parenting perspective; 3. Childcare institutions should strengthen the construction of environmental facilities and
standardize service standards.