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Research on Financial Management Innovation in Enterprises under the Background of the New Normal

Zongjun Liu

Abstract


In the context of the new normal, corporate fi nancial management is facing both opportunities and challenges. Research on
innovative fi nancial management in the context of the new normal can help enterprises achieve sustainable development and increase their
economic benefi ts. In view of this, the article will analyze the motives for innovative research in corporate fi nancial management under
the background of the new normal, and on this basis, focus on analyzing the path strategies for innovative research in corporate fi nancial
management under the background of the new normal, with the aim of optimizing corporate fi nancial management methods and providing
reference and guidance for practical corporate fi nancial management work.

Keywords


New Normal; Enterprises; Financial management; Innovation research

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References


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DOI: http://dx.doi.org/10.18686/modern-management-forum.v8i6.13230

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