Study on brand development strategy of Zhangqiu green onion, a geographical sign product in Shandong Province
Abstract
marketing from the relevant stakeholders (government, channels, enterprises) of Zhangqiu Daonion, and puts forward corresponding brand
marketing strategy suggestions from the perspective of consumers, combined with the development of the new digital economy, based on
ISMAS model from fi ve levels: interest, search, word of mouth, action and sharing. This paper provides a reference path for the development
of geographically marked agricultural products brand.
Keywords
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DOI: http://dx.doi.org/10.18686/modern-management-forum.v8i7.13591
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