Challenges and Countermeasures of Network Thought and Politics in Colleges and Universities from the perspective of Integrating Media

Abstract

With the rapid development of China’s science and technology, the emergence of all kinds of emerging technologies has
made wechat, Douyin, Weibo and other new media platforms have become popular. Under the background of financial media, college
network ideological and political education also ushered in a new opportunity and challenge for development. In order to give full play to
the application value of fi nancial media in online ideological and political education in colleges and universities, college counselors should
correctly view the application advantages of fi nancial media, and actively explore the path of its integration with online ideological and
political education, so as to contribute to improving the quality of online ideological and political education in colleges and universities.