Exploration on the Path of Data News Communication under the Background of Big Data

Abstract

In the context of big data, information is created, displayed and transmitted through a variety of network channels, social
media and intelligent technologies, resulting in the eff ect of data news dissemination, and data news emerges as a new media form.How to
grasp the opportunities that big data brings to news dissemination, integrate the individual needs of users, comprehensively consider the
needs of data news dissemination, and promote the dissemination and development of data news has become an important issue for the
development of the digital media industry.Based on the era of big data, this paper expounds the characteristics of data news communication,
starts with the communication path, content, interaction and platform competition, analyzes the problems existing in the development of data
news communication, and explores the path of data news communication around multi-dimensional integrated media platform, directional
customized communication service, and the use of visual interaction technology, for the reference of digital news industry personnel.