Diffi culties and Countermeasures for the Management of College Students in the Environment of Internet Public Opinion

Abstract

With the rapid development of the Internet, the reinforcement of netizens’ right to speak constitutes a more complex public
opinion field, and online public opinion has become one of the important factors affecting social stability and development. Colleges
and universities are the core position of education, and college students are the hope of the country’s future. In the fi eld of colleges and
universities, college students, as an active group on the Internet, have their speech and behavior directly refl ecting and shaping the direction
of online public opinion. Therefore, how to eff ectively manage and guide the value orientation and behavioral judgment of college students
in the environment of online public opinion has become an important issue for college management today. In this paper, we will analyze
the characteristics of college students’ online public opinion, discuss the diffi culties in managing college students under the environment of
online public opinion, and put forward corresponding countermeasures, with a view to providing reference for college administrators and
promoting the harmony and stability of campuses as well as the enhancement of students’ online literacy.